“We all seem to crave something tangible”
Kodak is a brand with a long tradition that has already mastered several crises. Today, Kodak uses licensing to position itself within the lifestyle segment...
Viscom Italia: Creative show with new alignment
I – The Viscom Italia was staged in Milan from October 1-3, 2025, as usual at the Rho Milano Fiera. Over the course of three days, 9,254 (2024: 13,859) visitors...more
markeding impulse: Premiere for a new format
A – On October 1, 2026 the markeding impulse will be kicking off in the Design Center Linz with a new concept, new connections and an extended circle of sponsors.
IDÉ House of Brands acquires Wackes
NO/S – According to company accounts, after taking over the Swedish promotional products agency, Wackes, Borås, IDÉ House of Brands, based in Drøbak, Norway, has become the biggest distributor in the European promotional products industry.
Quikflip Apparel and Get Impressed to cooperate
I – The specialist for multifunctional clothing, Quikflip Apparel Europe, has announced a strategic partnership with Get Impressed, a promotional products supplier from Italy.
Geiger Ltd: Awarded Platinum by EcoVadis again
UK – Geiger Ltd, the British representative of the globally-operating promotional products distributor, Geiger, from Lewiston, USA, was once again distinguished with the Platinum rating of EcoVadis in September 2025....more
elasto and Halfar: International presence
D – elasto GmbH, Sulzbach-Rosenberg, and the bag specialist, Halfar, Bielefeld, have been further expanding their presence abroad since October 2025.
EAC: Second International Leadership Summit
EU – After the resounding success of the International Leadership Summit 2025, which was jointly organised by the European promotional products association...
