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Trends that will shape 2026
Another New Year is round the corner. Really, already? Yes, that is how fast twelve months go by. It is...
Under scrutiny
The times when products came from who-knows-where and nobody asked any questions are long gone. Transparency is the order of...
Circular Economy: Dreaming of a world without waste
Ballpoint pens made from old newspapers, coffee mugs made from coffee grounds, bottles made from waste glass or advent calendar...
US sport: The merch champions
Well-filled stadiums and arenas, superstars on the pitch and a colourful supporting programme – performance meets commerce and entertainment on...
HAPTICA® live ’25: REAL good
D - REALLY effective, REALLY communicative, REALLY personal – just three of very many good reasons for placing one’s bets...
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Home2026-08-25T11:40:42+02:00

Two new members join The Hapticologist

D – The cross-industry initiative entitled, The Hapticologist, which will once again be represented at the OMR in 2027, has announced that two new members have joined its ranks.

B2B Wear enters the German market

NL – The Bladel-based company from the Netherlands, B2B Wear, a provider of workwear, teamwear and promotional clothing, officially entered the German market in September 2026.

markeding impulse: A Festival for Linz

A - In addition to its annual event at the Vienna Hofburg, markeding, Austria’s largest trade fair for tangible advertising, has long since been staging a satellite event in Upper Austria.

GWW-Trend: Experienced 40 years

D – New location, trusted concept: After two editions at the Koelnmesse Exhibition Center, this year’s autumn edition of GWW-Trend took place on September 22, 2026, at Xpost in Cologne’s Agnes Quarter.

Pens.com celebrates its 60th anniversary

USA – The US-based promotional products retailer, Pens.com, celebrated its 60th anniversary over a 60-day period in August and September 2026, featuring internal events for employees and discount promotions for customers.

Haptica with a new brand identity

The brand Haptica has been refreshed. One single, highly recognisable logo now applies for all Haptica products and channels, accompanied by the tagline “Merch & Marketing”.

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