As CEO of the Prominate Group, Will Good is certain: Merchandising and haptic advertising are the ingredients brands need to make their marketing successful.

5,000 leads, a sold-out masterclass and guided tour, a great mood and valuable contacts – The Hapticologist merchandise initiative made an impressive statement regarding the power of haptic advertising at the OMR Festival in Hamburg.

D – The plastic specialist, Promowolsch, Geseke, expanded its tool facility of “made in Germany” products in May 2026.

D – To boost the targeted further development of its internal structures, the Moorenweis-based Magna sweets is making strategic investments in new personnel to strategically expand key corporate divisions.

CN – The Hong Kong Gifts & Premium Fair – one of seven lifestyle and licensing trade fairs organised by the Hong Kong Trade Development Council (HKTDC) – was staged at the Hong Kong Convention and Exhibition Centre (HKCEC) from April 27-30, 2026.

PL – The 14th edition of the European Suppliers Book (ESB) is due to be published in September 2026, a publication that supports companies from the promotional products industry in expanding their international sales.

NL/D – In May 2026, noma noma, the Nuremberg-based brand of sustainable stainless steel water bottles, entered a distribution partnership with the Dutch promotional products distributor, Clipper Interall (Helmond, Netherlands).

NL – The Dutch company, Bosscher International, Papendrecht, became a member of the international cooperative IPPAG (International Partnership for Premiums and Gifts) in the spring of 2026. The membership was ... more